Here’s the story

SHE CALLED ME EXCITED AND A LITTLE HEARTBROKEN.

A savvy homeowner and single mom of a 12 year old daughter, had just gotten
engaged and was preparing to move to Arizona stepping into a beautiful new
season of life. But that joy came with mixed emotions. She was selling a home
she had poured her heart into.

Just three years earlier, she had bought it as new construction. From the first
framing to final completion, she carefully selected every detail, every finish, every
design choice. This wasn’t just a house, it was her home.

The goal wasn’t just to sell it. It was to honor everything she had built, protect her
investment, and help her close one chapter with confidence as she stepped into
the next.

THE PROBLEM

Could her home sell in a softening market—especially when similar homes inside
her gated community were sitting on the market with little activity?

And beyond the market conditions, there was something more important.

How do we respectfully guide both her and her 12-year-old daughter through an
emotional transition—one filled with excitement, uncertainty, and letting go?

At the same time, how do we position the home to attract the right buyer, stand
out from the competition, and maximize its value—without sacrificing what made
it so special in the first place?

THE BIG ASK

We got to work. I consulted with our seller, reviewed current market conditions,
set clear expectations, and created a strategy to position her home to WIN.

See The Video That Captured Hearts… and wallets!

Our team’s marketing strategy and implementation resulted in sweet results.

STRATEGIC PREPARATION

I personally visited every active listing in the community to understand how her
home compared. With five nearly identical track homes on the market, the
opportunity was clear: stand out through function and lifestyle.

We staged the backyard to create a warm, family friendly vibe, suggesting
gatherings, connection, and everyday enjoyment. In a market filled with similar
homes, this lifestyle-driven approach helped the space feel larger, more inviting,
and clearly different from the competition.

PROFESSIONAL, CREATIVE MARKETING

Using demographic and market data, we identified the strongest buyer pool
and directed our marketing efforts precisely where demand was coming from.

A BUZZWORTHY LAUNCH:

After creating anticipation and launching our marketing strategy,
showing requests began within the first hour. Listed at 9:00 a.m., shown
by 11:00 a.m., we quickly received strong feedback— the buyers had
fallen in love with the home and were ready to submit an offer.

FULL PRICE OFFER #1

Within hours of going live we had a full price offer come in…

SKILLFUL NEGOTIATION

A full-price offer was received around 1:20 p.m. After carefully reviewing the
terms, confirming the buyer’s financing, and countering a few minor points, my
clients accepted the offer. By 4:00 p.m., we were officially in escrow at full price,
without leaving any money on the table. The final agreement reflected the best
possible price and terms, achieved with fairness and integrity for all parties
involved.

CONVENIENT TIMING & CLEAR COMMUNICATION

I negotiated timing that aligned with my client’s move out of state, allowing
enough time for a smooth and stress-free transition. Clear communication with all
parties ensured expectations were aligned and the process stayed on track.

SUCCESSFUL CLOSE

A strategic pre-launch, strong negotiation, and data-driven decisions allowed my
client to achieve her goals and transition smoothly into her next chapter—stress
free.

---

---