Pricing your home is one of the most angst-filled parts of the selling process. Yes, we will help you determine a solid list price for your home, but that figure is passed on to you as a suggestion. The final list price will be your choice.
Depending on where the housing market stands at any given time, prices may be in flux, making it even more challenging for you to pinpoint that just-right price. Of course, this is something we do in our practice of business every day. But, again, the final list price is up to you
Keep in mind that when we find a buyer for your home his or her lender’s appraiser will determine your home’s market value by analyzing several factors. Some of these include:
- Location
- Condition
- Age
- Size
- Quality of construction
- Design
Price Influencers You Can Control
While some of these factors are out of your control, there are two critical price influencers homeowners most certainly can control:
- Presentation
- Your real estate agent
Since so much about the home buying process is based on emotion, how the home is presented to potential buyers is a powerful price influencer. Creating the right ambiance helps a home sell faster and for the most amount of money, the market will bear. It is, therefore, the foundation of a successful home sale.
The Role of Your Real Estate Agent
Your agent is the best person to consult about your home’s presentation.
All the effort, time, and money that goes into creating the home’s presentation is wasted, however, if the home isn’t marketed appropriately. And, marketing a home for sale is the listing agent’s primary job. This includes determining your home’s “wow factor,” which in turn helps us understand who the likely buyer will be.
For example, if your home is in close proximity to a popular elementary school, we can safely assume that your most-likely buyer will be a family with young children.
This knowledge allows us to maximize the appeal of your home to this particular buyer pool and helps us develop a targeted marketing plan. Using our example of the young family, we may want to stage the backyard and play up interior features that families find appealing.
Marketing Your Home
Marketing is an art and getting the news out about a home requires a healthy marketing budget—something many real estate agents lack. From hiring professional photographers to employing a videographer to creating 3-D video tours of your home, there are many ways to bring eyes to your listing, if needed.
We’re happy to discuss your expectations of us when it comes to listing and marketing your home. Feel free to reach out at any time.
